November 2007
Practice Management Article:
Marketing: The Brand Based Approach
By Anita Jupp
One of the core staples of marketing is branding. Too often, people assume that branding is just choosing a logo and colours and applying that consistently to marketing materials. And sure, that's part of what branding is but it's also much, much more than that. Branding represents the "whole picture" of your practice. Your brand tells patients who you are and what you do while promoting your strengths and increasing awareness. Your brand is your entire service - how a patient perceives your practice, the experiences they have, your dentistry.
Your first step in practice branding is to determine what is unique about you and your services. Your distinctiveness will usually be dependent on the type of dentistry you perform and the type of patients you want to attract to your practice. The key here is to gear your marketing plan and branding approach to the type of patients you want - make your brand relevant to your patients.
Read the full article... >>
Practice Management Consulting
A NEW WAVE of dental practice is here!
Let us help your practice to increase profits.
W What can we do for you?
With our systems, you will increase your revenue. More money = more freedom.
A Action
Don't be a patchwork practice. Take an active role in growing your practice with our consulting program. You will receive a full practice assessment, business training for the entire team and turning your hygiene center into an income powerhouse.
V Vision
Visualize your ideal practice. We will help to take you there with proactive building and customized planning.
E Energy
The ADEI brings positive solutions to practice building. Our 22 years of experience precedes us, our energy defines us. Choosing ADEI consultants to work with you is a proactive, positive step that will empower you to achieve your practice goals.
The ADEI specializes in creating custom solutions in the areas of practice management and the hygiene department.
We help our clients implement new practice goals and address the challenges they face. Like you, we are committed to producing measurable results. To schedule a complimentary telephone assessment with Anita Jupp, please call our office 1-888-239-9908 toll free or (905) 336-3662.
Dental Business Boot Camp!
Presented by Anita Jupp, LeeAnn Shipowick and Nancy McNutt
November 14-16, 2007 in Toronto, Ontario
November 29-December 1, 2007 in Calgary, Alberta
The Dental Business BOOT CAMP is here! Take responsibility for the success of your practice and get your front lines trained! Our Dental Business Boot Camp will teach your business team to be pro-active, always thinking two steps ahead.
Being busy at the front desk doesn't always translate into revenue and profit. The more organized you are at the business desk, the more productive your office. Sometimes front desk teams just do what they can without knowing how to be more efficient. We're going to help you eliminate lost revenue and frustration by training your business team to be the very best.
This program is for the business team and office managers to learn how to train their team and for dentists who need to know how to run their dental practice more efficiently.
- Importance of notations for increased communication techniques
- Dealing with the tough customer
- How to book treatment now, when it's needed... and not waiting on insurance responses
- Tracking estimates: Learn insurance rules and about the Alternate Benefits Clause
- Payment today! For assignment and non-assignment offices
Women in Business
Determined to Succeed
March 28, 2008 in Toronto, Ontario
Presented by Anita Jupp
Join Anita Jupp for an inspiring, knowledge filled day about becoming a successful business owner and career woman. Anita will share her strategies, solutions and her mistakes to help you learn what works and what doesn't. This program is designed for women with the unique perspective of juggling family life and stress with a busy career.
- Creating a work / life balance
- Why some people fail and why others succeed
- Defining where you want to go and creating a plan to get there
- How to organize and become a leader
- Hiring people who do what you can't do
- Promoting yourself - Get your name out there!
- Practical and realistic strategies to help you build your business
- Juggling finances - Tips and tricks from the experienced
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Welcome to our new look!
Earlier this year, LeeAnn Shipowick partnered with Anita Jupp as co-Director of the ADEI. To celebrate our partnership and the new growth of the ADEI, we've re-branded ourselves. We're riding the new wave of dental practice management and our new look reflects a sleek, professional, "take no prisoners" business attitude. Along with our new look, we've revamped our ADEI programs and our consulting services. Let us know what you think!
Product Special!
For November 2007
Data CD
Collections & Insurance CD
Regular $100.00 CDN
November Orders only:
$75.00 Cdn + S&H
For November, we're featuring our new Collections & Insurance CD. Educate your patients about the changes in dental insurance with our FACTS ABOUT DENTAL INSURANCE BENEFITS brochure. Forms include "Everything Patients Need to Know" and additional information to be submitted with pre-determination forms. The CD also includes important letters helpful in collections and financial arrangements. Includes one Data CD.
Order Now! >>
Programs for 2007!
Watch for new 2008 dates and programs coming soon.
You Only Get One Chance to Say it Right
November 2, 2007
Treatment Coordinator Extraordinaire
Toronto - November 9, 2007
The New Wave of Dental Hygiene - NEW for 2007!
Calgary - November 30, 2007
Private presentation sessions by our ADEI instructors are now available at a location of your choice. You can have us in to your office or organize a session at a local meeting room in combination with another practice or a group of practices. The ADEI’s practice management programs are designed for the entire team. The workshops focus on improving system efficiency, increasing revenues and encouraging team participation in the practice building process. Our in-office fees are comparable to registering an entire team for an out of office program and there is significant cost savings with additional participants.
ADEI Advanced Dental
Education Institute
1150 Blair Road, 2nd Floor
Burlington, Ontario L7M 3T4
Tollfree: 1-888-239-9908
Phone: (905) 336-3662
Fax: (905) 336-3712
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