Practice Management Article
Dental Health - It's All in the Packaging!
Written by: LeeAnn Shipowick
People love good packaging and lets face it, good packaging sells. What woman doesn't enjoy the robin egg blue boxes of Tiffany & Co. or the packaging of a Starbucks coffee with their fancy names and protected cups or the Westin Hotel's heavenly bed concept? These smart companies sell their products with clever packaging.
In dentistry, we are in the business of health and it's time for our practices to package, promote, and sell our products. Most dental hygienists are proficient at scaling, root planing, probing and flossing but often don't realize that they are also packaging a product to sell. As a profession, collectively, hygienists believe it is their calling to remove by all methods possible, the microscopic granular guck; ridding the mouth of toxic bacteria, harmful plaque, calculus and exudate, tooth by tooth, until their patients' mouths are as clean as humanly possible in order to fight the ominous battle of periodontal disease. Most hygienists believe they make a difference in their clients overall health and studies fully support the whole healthy mouth, healthy body truth. However, and what many hygienists do not understand, is that it is up to us to sell the product of health to our clients.
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For Continuing Education Programs about Dental Hygiene, please see:
Building a powerful Dental Hygiene department: Ride the wave of total body health!, January 28, 2011 in Victoria BC and March 25, 2011 in Toronto with LeeAnn Shipowick
Team Dental Program: Paradise Island, Bahamas!
4 & 7 day all-inclusive packages available
Feb 28 & Mar 1, 2011
Presented by: LeeAnn Shipowick
TEAM Dental Program - Bring everyone for some fun in the sun and dental learning! Join LeeAnn Shipowick for a wonderful team get-together on the lovely and warm Paradise Island in the Bahamas! The Riu Paradise all inclusive package including airfare, hotel, drinks, meals, non-motorized water sports and entertainment. Set a team goal for sun & fun learning!
You Can't Run your Practice Alone
- How to motivate & train your team to advance your practice
- Positive communication to reduce office conflicts
- Dealing with difficult patients: A how-to guide
- Promoting the healthy mouth / healhty body concept to patients
- Developing a patient centered, profitable practice
Bahamas Program Details & Registration
5 Minute Online Practice Analysis
How does your practice do?
The 5 Minute Online Practice Analysis is based on your responses to a series of multiple choice questions. The questions are focused on system efficiency in a dental practice as well as questions related to production, staffing and marketing programs. The assessment is anonymous though we do store results for statistical purposes only.
Disclaimer: This is a computer script, not a personal consultation so please keep that in mind as you view your assessment results.
Instructions
- Please choose one answer for each question.
- Please answer every question. Do not skip questions.
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Advanced Dental Education Institute (ADEI) is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 12/1/2009 to 11/30/2012.
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ADEI Advanced Dental
Education Institute
1150 Blair Road, 2nd Floor
Burlington, Ontario L7M 3T4
Tollfree: 1-888-239-9908
Phone: (905) 336-3662
Fax: (905) 336-3712
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