A Marketing Tip: The 3/11 Rule The 3/11 rule is an old (but true) marketing adage that all dentists and their team should be aware of. If a person has a good experience somewhere, they tend to tell 3 people on average about it. If they have a poor or negative experience, they will tell an average of 11 people about it. If you have exceptional quality service, excellent clinical skills and a friendly atmosphere, you can be sure that a patient will tell other people about you and your practice - hopefully 3 or more of them! However, if a patient comes to your practice and you perform bad dentistry, your business assistant is rude to them or the office atmosphere is tense, then that patient will spread the word about the negative experience in your dental office. Make sure that patients leave your office: Well informed about their oral health Feeling happy and taken care of With all questions answered Make it a point to always be on the winning side of the 3/11 marketing rule! Contact us for information on our marketing services: a s k @learndental.com		HOW to WOW! Case Acceptance & New Patient Experience June 9-10, 2011 in Toronto ON Presented by LeeAnn Shipowick Come for one day or come for two! Program Details Our Case Acceptance Boot Camp and New Patient Experience will help you and your team to build a successful and profitable people practice. Our objective is to create strong patient relationships, increase patient education and case acceptance levels in practice. This program promotes positive patient care and increased revenue. DAY 1 Case Acceptance Maximize case acceptance: They need it but do they want it? DAY 2 New Patient Experience How to WOW: Office culture, image and 5 star customer service!
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